Knowledge Hub

How to use primary research to humanize data | Kadence

jshaw@kadence.com (Jodie Shaw) — Tue, 28 Oct 2025 03:57:20 GMT

Big data has revolutionized the way marketers understand and engage with their customers. Digital technology has made it easier to gather vast amounts of data from various sources such as social media, e-commerce platforms, and mobile apps.

How Concept Testing Helps Brands Avoid Costly Product Launch Mistakes. | Kadence

gchhatwal@kadence.com (Geetika Chhatwal) — Mon, 27 Oct 2025 07:44:56 GMT

In the high-stakes world of product development, even the most brilliant ideas can fall flat without proper validation. Enter concept testing—a powerful tool that helps brands bridge the gap between imagination and market reality. Concept testing is a critical checkpoint where innovative ideas face their toughest judges: consumers. By gauging real consumer reactions before committing substantial resources to development, brands can refine product features, tailor messaging, and ensure their vision aligns with market demands.

The Green Brand | Kadence

jshaw@kadence.com (Jodie Shaw) — Thu, 23 Oct 2025 09:12:25 GMT

A Comprehensive Guide to Sustainable Trends Reshaping Brands.

In our comprehensive exploration, we dissect and present nuanced data, statistics, and compelling case studies from across the globe, illuminating how sustainability is not just an expectation but a lucrative opportunity.

Definition of qualitative research

Kadence International — Wed, 22 Oct 2025 02:51:24 GMT

In the world of market research, we can only get so far by relying on hard, numerical data.

The Ethics of Data Collection in Market Research. | Kadence

jshaw@kadence.com (Jodie Shaw) — Tue, 21 Oct 2025 04:07:32 GMT

In market research, the collection and use of data raise several ethical considerations, such as obtaining informed consent, protecting the privacy and confidentiality of participants, avoiding deceptive practices, and ensuring data accuracy.

The Impact of Consumer Food Choices on Singapore’s F&B Growth. | Kadence

aawasthi@kadence.com (Ashutosh Awasthi) — Thu, 09 Oct 2025 08:56:16 GMT

Singapore’s cuisine vibrantly reflects its rich multicultural heritage, offering an irresistible blend that captivates the palates of locals and visitors. From hawker centers serving local delights like Hainanese chicken rice to high-end restaurants offering innovative fusion cuisine, the island nation has something to satisfy every palate. But beneath the surface of this culinary diversity, a significant shift is underway in how Singaporeans choose their food.

Why You Can't Afford to Skip Market Research During Uncertainty. | Kadence

gchhatwal@kadence.com (Geetika Chhatwal) — Thu, 09 Oct 2025 00:14:20 GMT

Market research is crucial for companies of all sizes when introducing new campaigns, products, or service lines. While some companies may consider market research too expensive, cumbersome, or unnecessary, particularly in uncertain times, it is important to understand that market research is the foundation of any successful marketing initiative. In fact, market research even lowers risk during times of high inflation and uncertain times.

How Asia’s Youth Are Redefining Luxury Travel. | Kadence

Kadence International — Wed, 08 Oct 2025 09:35:09 GMT

For next-gen travellers, luxury isn’t defined by labels but by meaning—uncover how to design for their identity and intent.

AI’s Great Divide: East Vs West | Kadence

Kadence International — Wed, 08 Oct 2025 08:48:51 GMT

Why Asia is embracing AI — and why the West is still on the fence.

Youth Attitudes Toward Governance in Southeast Asia | Kadence

Kadence International — Wed, 08 Oct 2025 04:59:45 GMT

In our latest analysis, we uncover how Southeast Asia’s Millennials and Gen Z are driving government action on housing, healthcare, jobs, and sustainability. Their digital savvy and values are shaping a responsive, future-focused approach to governance across the region.