Knowledge Hub

How to use primary research to humanise data | Kadence

jshaw@kadence.com (Jodie Shaw) — Tue, 28 Oct 2025 03:55:25 GMT

Big data has revolutionised the way marketers understand and engage with their customers. Digital technology has made it easier to gather vast amounts of data from various sources such as social media, e-commerce platforms, and mobile apps.

8 Trends Set to Revolutionize the Manufacturing Industry. | Kadence

gchhatwal@kadence.com (Geetika Chhatwal) — Mon, 27 Oct 2025 07:47:24 GMT

Imagine a shoe company where customers design sneakers from scratch—choosing everything from material to laces—and have them printed and delivered within 24 hours.

How Concept Testing Helps Brands Avoid Costly Product Launch Mistakes. | Kadence

gchhatwal@kadence.com (Geetika Chhatwal) — Mon, 27 Oct 2025 07:43:11 GMT

In the high-stakes world of product development, even the most brilliant ideas can fall flat without proper validation. Enter concept testing—a powerful tool that helps brands bridge the gap between imagination and market reality. Concept testing is a critical checkpoint where innovative ideas face their toughest judges: consumers. By gauging real consumer reactions before committing substantial resources to development, brands can refine product features, tailor messaging, and ensure their vision aligns with market demands.

Filipino Youth: A Generation in Pursuit of Equity and Opportunity | Kadence

ilorenzo@kadence.com (Iris Lorenzo) — Wed, 22 Oct 2025 02:54:42 GMT

With over 30% of the Philippines‘ population under the age of 15 and a total population exceeding 113 million, the country is positioned as a global powerhouse.

Latest global trends in the beauty and cosmetics industries. | Kadence

gchhatwal@kadence.com (Geetika Chhatwal) — Wed, 08 Oct 2025 23:58:31 GMT

A summary of our latest trend report: About Face

The beauty and personal care market is one of the fastest-growing consumer markets, particularly in the cosmetics and skincare categories.

The impact of consumer behaviour on the future of food production. | Kadence

gchhatwal@kadence.com (Geetika Chhatwal) — Wed, 08 Oct 2025 23:51:05 GMT

Clean eating profoundly impacts food production as consumers worldwide gravitate toward healthier, cleaner foods.

Food industry trends for 2020 and beyond | Kadence

jshaw@kadence.com (Jodie Shaw) — Wed, 08 Oct 2025 16:56:26 GMT

The arrival of Covid-19 has brought with it dramatic changes in food and drink purchase patterns. Shelf-stable food like pasta, rice and canned goods flew off the shelves. Immune system boosting ingredients were top of the shopping list. But which behaviours will stick and what are the longer term food industry trends to watch?

[Report] How Asia’s Youth Are Redefining Luxury Travel | Kadence

gchhatwal@kadence.com (Geetika Chhatwal) — Wed, 08 Oct 2025 09:41:52 GMT

How do today’s young travellers think about luxury?

Not in the traditional sense.

[Research Study] AI’s Great Divide: East Vs West | Kadence

gchhatwal@kadence.com (Geetika Chhatwal) — Wed, 08 Oct 2025 08:45:36 GMT

Is AI a Hero or a Sidekick?

It depends on where you live.

Research to Launch: A Comprehensive Guide to Market Entry into the UK.

jshaw@kadence.com (Jodie Shaw) — Wed, 08 Oct 2025 03:37:05 GMT

Entering a new market is an exciting and challenging journey for any company. The United Kingdom, with its diverse and well-developed economy, is an attractive market for many businesses. However, market entry in the UK can be complex and challenging, with many obstacles to overcome.